The creation of compelling collateral is paramount to the success of a campaign. Not only does it set the tone of a promotion, it spearheads communication with the target audience. My experience has allowed me to gain a deeper understanding of proper CTA’s (on print and digital design elements) and develop advanced copywriting skills (with an emphasis on concise and purposeful messaging). This, combined with my ability to innovate while maintaining consistent branding has attributed to my success. Over the years, I’ve worked with a variety of talented graphic artists on the promotional elements I’ve conceptualized. Recently, I’ve acquired Photoshop and Illustrator skills to make updates, edit and create modest designs.